We are normally no advocates of free offers simply because people in general do not appreciate things that are for free.

In this case however, we think that the benefits outweigh the drawbacks. We realise that the threshold is often high to hiring a supplier that you have had no previous experience with. By delivering in a real situation we can prove our abilities directly and this is much more effective than any number of sales meetings where we talk about what we can do instead of showing it. In that light this is a limited sacrifice for us.